Benefits of franchising
There are two main reasons a business is franchised:
- A franchised business can build in size and brand recognition much quicker using franchisee capital to open new stores.
- With ownership comes a commitment both financially and personally that far exceeds what can be expected of store manager. With a constant presence in the store and commitment to our objectives, a franchisee is building the brand for themselves, their fellow franchisees and the franchisor.
The Howards Storage World franchise operation is tightly structured and provides franchisees with a high level of support including an initial 5 week training program, ongoing support from our field support managers and merchandisers. Couple this with our regular franchisee meetings, high profile site selection, group buying power and a strategic marketing campaign, which includes our annual catalogue, and you have a winning formula.
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